Business Knowledge

How To Tackle The AWS Marketplace

Are you looking to take your business to the next level? An easy way to do that is by utilizing the AWS Marketplace. This article will give you a short overview of the AWS Marketplace and how it can benefit your business.

What Is The AWS Marketplace?

The AWS Marketplace is a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on Amazon Web Services (AWS). Customers can browse and search for solutions, compare offerings, read more customer reviews, and get support from sellers via their vendor websites or the AWS Forum for marketplace products.

The AWS Marketplace sells both SaaS offerings and BYOL products. SaaS offerings are “subscription-based” products where customers pay a monthly or annual fee to use the software. BYOL products are “Bring Your License,” where customers use their existing licenses to bring their product deployments into AWS. In both cases, customers pay only for the resources required to run their applications – there are no upfront fees or long-term commitments.

How The AWS Marketplace Works

There are two ways to find products in the AWS Marketplace:

Browse Categories

You can browse the Marketplace by category to find products that meet your needs. Simply select the category that best describes what you’re looking for (e.g., “Security,” “Storage & Backup,” “Business intelligence,” etc.), and then you’ll be presented with a list of relevant products.

Search Keywords

If you have a specific product in mind or are unsure which category to look in, you can also search for products by keyword. Simply enter a word or phrase into the search bar at the top of the page, and you’ll be presented with a list of relevant results.

Once you’ve found a product that looks like it might fit your needs, simply click on it to get more information about it. On each product’s detail page, you’ll find information about pricing, features, customer reviews, and more. This will help you determine whether or not a particular product is right for your needs before making a purchase.

Benefits Of The AWS Marketplace

There are many benefits for customers when using the AWS Marketplace:

  • Discovery – With so many options available in one place, it’s easy for customers to discover new software that meets their needs.
  • Buying Convenience – Customers can try before they buy (with some exceptions), which gives them confidence in their purchase.
  • Reduced Friction – Little to no negotiation is needed, which helps speed up the process;
  • Pay-as-you-go – Only pay for what you use.
  • Automated billing – You don’t have to worry about keeping track of your usage.

Benefits For Your Business Going Cloud-Based

Increased Flexibility

One of the most significant benefits of migrating to a cloud-based system is increased flexibility. With a cloud-based system, you can access your data and applications from anywhere in the world, at any time. This is especially beneficial for businesses with remote employees or who travel often. All they need is an internet connection to connect to the company network from anywhere.


Another significant benefit of cloud-based systems is that they are highly scalable. As your business grows and your needs change, you can easily scale up or down as needed. Making changes or adding new features can be much more complex and expensive with on-premise systems.


Regarding security, cloud-based systems have come a long way in recent years. Many experts believe that cloud-based systems are now more secure than on-premise systems. A cloud-based system stores your data off-site in a secure data center. Plus, you get the added benefit of built-in disaster recovery capabilities.

Final Thoughts

The AWS Marketplace offers an excellent opportunity for businesses of all sizes to find the right tools to help them grow and scale. By taking advantage of the marketplace’s many features, you can read more and easily find and deploy the software you need to take your business to the next level.

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