With over two billion active users, Instagram is one of the most widely used social media platforms. What primarily was a place where people can only share photos and videos with their followers, the app soon became a powerful marketing tool for businesses to promote their brand and increase their client base.
However, in order to reap all the benefits Instagram offers, businesses need to know how to use the platform properly so they can improve their marketing strategy. Depending on what your business goals are, there are plenty of Instagram tools and services you can use to raise brand awareness, reach a wider audience and even increase your sales.
To help you along, we have created a list of five effective tactics you can employ to boost your Instagram marketing strategy and achieve optimal results for your online business. 
Navigate through the article:
Use Instagram marketing tools and services
One of the best ways to make your presence more impactful on the platform is to make use of Instagram marketing tools or hire services to grow your business. Doing so will help you achieve most of your business goals, which may be to increase your following, generate more leads, and increase brand awareness.
For example, the biggest challenge for startup businesses is growing their number of followers on Instagram. While there are many ways you can do so, one of the most effective is to look for and partner up with the best Instagram growth service in 2023 so you can get real Instagram followers who are genuinely interested in your products and services.
Up your graphics game
Because Instagram is a photo and video-sharing app, it is imperative that you create and post engaging content that is visually appealing to your followers. While hiring a professional photographer to take high-quality photos is a great way to step up your graphics game on the platform, you should also consider employing other tools and strategies to make your posts stand out from the crowd.
For example, if you are in the fashion industry and sell handbags, make sure you take numerous photos of your products from different angles. Make your content more engaging by playing with different lighting and filters to introduce variety to your account.
Create appealing Stories Highlights
Sharing Stories on your Instagram account is an effective way to develop relationships with your followers. However, the biggest problem with Stories is that they only last 24 hours which is why you should consider creating Storiy Highlights instead so your following base can have access to them at any time.
Doing so will help improve your marketing strategy significantly because the Highlights can be used to communicate lots of information regarding your products or services. This communication will usually come in the form of a short video which is what most Instagram users prefer today over detailed descriptions.
Partner with influencers
Another effective way you can improve your Instagram marketing strategy is to partner up with influencers. These influencers can be bloggers and celebrities who have a large following base on the platform and will help you market your products and services to increase brand exposure.
When searching for your influencers, it is important that you look for the ones that share your company’s beliefs and are suitable for your brand.
For example, if you are in the fashion industry, look for style icons who will gladly work with you and promote your products on their feed.
Publish content consistently
If you want to be ahead of your competition, you need to be consistent with your posts. Simply posting at random times of the day won’t do you any good compared to doing so on a regular basis along with high-engaging content.
If your main goal is to increase your Instagram engagement, choosing when and how often you publish will certainly help you achieve optimal results. Most brands typically publish new content daily and at times when their followers are the most active on the platform. So, be sure to learn when your audience is active to figure out when is the best time to post.
Final thoughts
No matter if you are a startup company or a well-established business, you should definitely make use of Instagram to promote your brand online and grow your number of followers. However, in order to reap all of these benefits, you should employ different tools and tactics to improve your Instagram marketing strategy and achieve your business goals. If you need help, refer to our post and follow our tips.
