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The Importance Of Amazon SEO & How To Improve Its Effectiveness For Your Business

Why is Amazon SEO a must-have marketing approach for your business? Find out the best ways to work on your SEO performance in the article below!

 If you want to profit off your Amazon store, you must invest more time and effort than simply uploading your listing and keeping them unattended.

For start-ups and small businesses with little money to spend, taking advantage of Amazon SEO is a foolproof option that delivers tangible results. Even the most well-known brand names cannot underestimate the importance of such a tactic.

So, what is it that makes Amazon SEO arguably among the most common approaches in digital marketing? And what can you do to ensure your business can make the most out of it? Keep reading to address these concerns.

Why Is Amazon SEO Important

To grasp the role of Amazon SEO, you must first familiarize yourself with how the Amazon hosting engine works when it comes to arranging the listings on the search result page.

Supposed there is a user wanting to buy a pair of sneakers, so he types “cheap sneakers for men” in the search bar. The algorithms receive the request and start scanning through thousands after thousands of products, determining which listings might match the requirements of the said customer.

They would then proceed to rank these listings from top to bottom, based on various factors, including their status (organic or paid), sales records (strong or weak), keywords (relevant or irrelevant), content (optimized or not), etc.

Those that live up to the criteria of Amazon end up being featured at the top of the search result page. As a result, they are more likely to be visible to the target audience, and the chance of conversion is significantly higher.

On the other hand, product pages that fail to adhere to specific standards are pushed all the way on page 3, 4, and beyond.

As a result, potential buyers are less likely to encounter them, and they will have a much more difficult time trying to persuade consumers to take action.

From the example above, it is clear that optimizing your listing must be considered a necessity.

If you pay attention to what Amazon calls for from their sellers and adjust your web pages accordingly, you will have more opportunities to reach out to the target audience, increase the conversion rate, and reinforce your brand image.

Another reason why you should pay attention to Amazon SEO is its sustainability. Unlike Amazon ads – which stop being effective once you halt your spending – Amazon SEO prides itself on the long-term outcomes.

So after you are done with your SEO work, rest assured that most of them will stay intact and remain as compelling as ever. Admittedly, you still have to revisit your listings from time to time and check out if anything has gone south. But these menial tasks would not cost you too much time or resources.

An already-optimized listing will always be in top condition, even with the low maintenance you offer.

For a technique that costs so little yet brings so many benefits, utilizing Amazon SEO should stay your number one priority regarding your store’s performance.

How To Improve Amazon SEO

1. Perform keyword research

If you want to rank higher on the search result page, do not expect to throw in random terms and phrases, then wait for the algorithms to work.

For your product page to be visible, make sure you are digging deep in keyword research. Various third-party websites are available that tell you which keywords are trendy, which keywords are used to describe specific items, and which are outdated.

From there, pick out the terms that best reflect the unique selling points of your products but are still relevant to the target audience.

Finally, you have to pinpoint exactly what to put in your title, description, bullet points, and backend so that your listing stands out.

2. Conduct competitor analysis

Peaking into the marketing tactics adopted by your opponents allows you to see things from other perspectives and have more realistic expectations regarding your performance.

Furthermore, once you learn about your competitors, you can avoid making the same mistakes and stick to what has been proven valid. One of the best places to start investigating your competitor’s SEO is the head titles, main copy, imagery, and customer reviews.

3. Keep the content readable

Can you imagine the sheer disappointment when you click on a listing eager to place an order just to find walls of text lying around? While some of them may decide to give it a go, most people prefer not wasting too much time on a poorly written copy.

This is the reason why you should keep your product description short, concise, and scannable. It is best to arrange them in bullet points, enabling customers to glimpse quickly from top to bottom.

Remember to put in the primary keywords from time to time, but do not overstuff them and make the sentences sound awkward.

4. Invest in images

When the consumers cannot see the physical products, photos are what draws their attention and ensures they stay engaged. Therefore, you have to use the best images available to illustrate why your product is worth buying.

Select several pictures from different angles to show customers a comprehensive look. Put the product against a monotonous background so that all the features can stand out. You can even put in a video if the circumstances allow.


Talking about how vital Amazon SEO is can be a piece of cake, but bringing theory to practice has never been easy. In case you find yourself struggling with this particular task, why not outsource the job to Olifant Digital?

Not only does your store benefit from immediate, tangible results, but you will also have much more time to spare on other sectors of your business. Talking about killing two birds with one stone!

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